2017 cg-tower.com commercials room here! follow Tina and also Tara on an ext wacky adventures.

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This write-up is a personal reflection of my experience during the development of our cg-tower.com TV commercials, created in September 2013.

We first stepped on step at the cg-tower.com advertising shoot in Los Angeles ~ above a publicly Thursday morning; already near fatigue from juggling beforehand morning trip delays and also scrounging for our next cup that coffee.

If you’ve never been behind the scenes of a TV commercial shoot before, think that it as walking into a mini universal Studios. Almost 50 human being were buzzing approximately a parking lot filled through tractor trailers and also cool props, all speed walking v a heightened feeling of purpose. That was organized chaos, fueled by Red Bull and the many mouth watering catered food and also snacks the somehow was produced by a makeshift George Foreman grill and also lots the talent by an incognito chef. I set a personal record for everyday Swedish meatball consumption. I regret nothing.

When we arrived (myself add to a few fine members that cg-tower.com’s marketing team), the manufacturing crew had already been shooting for a pair days. This day they to be filming the in-van scenes that you check out in every of our commercials. It was hard to grasp how countless people and how lot time it take it to create three, 30 second commercials. When the versions you check out on YouTube and TV are typically the best take the any specific scene, what girlfriend don’t watch is that one 10-second clip to be done over and also over and over again till someone chose that lock “got it” or among the actors began to get auto sick.

The crazy point is, this was just the reminder of the iceberg. The production firm and marketing company tasked v the an imaginative of the commercials have been functioning for months getting everything ready just for the 30 hrs or so of really camera time this week. After the director calls this “a wrap,” they’ll go earlier to work-related in post-production because that weeks; editing, correcting and optimizing to ensure there’s no “flimflam.”

Most human being see commercials because that what lock are, one advertisement. After see one being created behind the scenes, i can’t help but clock commercials now and also wonder exactly how a specific scene was created. On occasion, I’ll yelp the end in excitement that ns know exactly how that particular effect was achieved or recite mine acute knowledge around camera booms and also car rigs. It’s like obtaining a glimpse that movie magic, yet only enough to keep you tho wondering.



In countless of the scenes, the van actually isn’t driving. It’s being hauled about on this trailer that is being pulled by one old pickup truck.


We tailed the camera crew and cg-tower.com credit Rescue automobile in our very own van, the town hall the action in real time.

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Last hour that the shoot, this is wherein we filmed the finishing of every of ours commercials, whereby the van comes sliding into the dealership. No CGI here, it’s the actual deal.


It take it a couple of tries to obtain the perfect slide, however eventually the precision driver and also Credit Rescue vehicle got that done

Which commercial is your favorite?

Check out our 2016 cg-tower.com commercials to watch out recent commercials and also let us know what you think in the comments!