This week, the college of Phoenix debuted a new ad campaign — and also it virtually seems tailor-made because that anyone who’s tried come juggle the needs of family, a career, and an advanced degree. Yet the an initial thing the has captured viewers’ fist is the haunting voice singing the school’s new anthem. Who sings "If ns Only had A Brain" for university of Phoenix’s More than Brains project ad? The talented singer behind the spot has remained mostly a mystery, yet hopefully that’ll soon change.

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The university’s More than Brains campaign pulled together mini-portraits that the lives of common students — wait tables, serving in the military, breastfeeding young children, commuting come the office — if they work-related toward earning an progressed degree online. But rather than emphasis on attracting prospective students, the college of Phoenix adjusted strategies in the brand-new spot, according to ad Week, opting rather to send a solid message to present students who can feel pressure to abandon your studies.

The brand-new campaign came just days after the education company that owns for-profit college of Phoenix i agreeed to it is in purchased by personal investors for simply over $1 billion, the New York time reported. The new owners have promised to help lead a clean increase of the for-profit education and learning industry. The university of Phoenix and others have actually come under heavy criticism freshly for low graduation and also job location rates and questionable recruiting and financial assist practices, according to the Times.

According to Ad Week, the brand-new campaign was intended as an emotional plea to present students, both come congratulate them on having the focus to commit to an progressed degree and also to encourage them around the worth of a university of Phoenix degree in the real world. The lyrics, collection to a take it on the magician of Oz track “If ns Only had A Brain,” record exactly how challenging it deserve to be to shot to juggle the all:

So my kids don’t need to forage / acquired two jobs to pay a mortgageAnd I’ve likewise got a brain.Life’s short, speak is cheap / i’ll be functioning while girlfriend sleepStill don’t think I’ve acquired a brain?You deserve to try, I’ll perform it much faster / ns was born a multitaskerI to be raised against the grain.Took two bullets in the chest / obtained three kids, I never ever restAnd I’ve also got a brain.You think a resume’s sufficient / Will action up when things gain toughDon’t you want that sort of brain?A level is a degree / you gonna desire someone choose meBut only if you have a brain.

But for numerous viewers, the standout aspect in the 60-second video clip has actually been the haunting, soulful voice that appears to both commiserate v and an obstacle University of Phoenix students. According to Ad Week, the vocalist who also helped create the text behind the ad is a woman named Roarke with We space Walker, a Los Angeles-based music content company. No much much more information is available about Roarke online, but an additional Ad Week story reported that the advertisement featuring Roarke is component of a larger project strategy created by firm 180LA to aid the school shed its “diploma mill” reputation.

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So far, Twitter individuals have offered the campaign mixed reviews. While part love the anthem and message, others questioned the campaign’s “all levels are equal” premise.

While the project is a struggle or a miss out on is unclear, yet the takeaway seems to be that viewers space pretty curious about the talented voice delivering the college of Phoenix’s message. The More 보다 Brains ad campaign started airing nationwide this week and is also accessible on YouTube. Here"s the complete clip: