This is a song which relies greatly on a shtick, if girlfriend will. Yes, that is in reality named “If U look for Amy”. And just like other traditional pop songs, the title makes an figure in the chorus. But once Britney states it she go so really fast, in a means in i m sorry “if you look for Amy” actually comes out sounding like is ‘F-*-*-K me’.


Yes, it is in truth a moderately-clever gimmick, however one that didn’t obtain by critics at all. For instance, the Parents television Council tried come shut the track down. Indeed for whatever unknown reason countless parents at the time were still under the impression that Britney Spears to be a family-friendly musician, also though this track is featured every the method on her sixth album, and she to be a controversial artist from job one.

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But in their defense, “If U seek Amy” has been called the raunchiest song the Princess of Pop had released up until that point. For instance, on optimal of the above wordplay, the would appear that she romantic attention in this song, the titular “Amy”, is a other female. 

That is come say the on the surface, the lyrics have the right to be construed as alluding come lesbianism. Indeed concerning the afore-referenced line in the chorus, what it in reality reads in its totality is “all of the boys and also girls are begging to, if you seek Amy”.

So homonym-wise, it comes off together if Brit is saying ‘all the boys and girls space begging to F-*-*-K me’. Or more to the point, she is acknowledging that both males and also females often tend to be sexually attractive to her. In reality said line, as taken literally, i.e. Together the lyrics in reality read, doesn’t also make sense.

Who is Amy?

And on that note, that should likewise be mentioned that “Amy” likewise obviously no a real person. For example, no one portrays said character Amy on the music video. Rather, she is the representation of some other idea. And all things considered (i.e. The music video clip and all), what the is she’s representing would apparently be sex.

So as far as twin entendres go, once the vocalist is the end ‘seeking Amy’, that’s another means of saying the she’s ‘looking for sex’. Or at the very least that appears to be the simplest method to shot to explain the lyrics in their entirety.

So in ~ the finish of the day, Britney knows the some civilization ‘love her’, while rather ‘hate her’. But she’s cool one of two people way, being able to revel in her sex-related attractiveness, which is so strong that that appeals come both sexes.


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Music Video

The music video clip to this track to be filmed in a California seaside community known together Pacific Palisades. It to be directed by british filmographer Jake Nava. This filmographer previously organized down the same role for Britney Spears’ 2004 covering of “My Prerogative”.

The storyline the the clip climaxes on the idea that the signer top a dual life. She shows up as a timeless housewife on the outside yet she’s sort of a sex feen on the inside. And it functions references to 2 of Britney’s prior music videos, “…Baby One much more Time” (1998) and “Piece that Me” (2007).

Facts around “If U seek Amy”

This is the third single from Britney Spears’ fight album “Circus” (2008). And it was released through Jive Records and Zomba documents to serve that objective on 10 march 2009.

But it wasn’t the labels themselves who made the decision to carry out so. Rather a poll to be held on Britney Spears’ website in early-December of 2008, whereby fans to be tasked with choosing the album’s third solitary (“Circus” had already come out around a week prior to that). And this is the track the they made decision (with 26% of the votes).

This song was produced by the ubiquitous Max Martin. And also Martin, a consistent Britney collaborator, additionally co-wrote the song with the following:

ShellbackSavan Kotecha Alexander Kronlund

Additionally Martin offers background vocals to “If U seek Amy”, alongside one more Swedish artist that goes by the surname of Kinnda.

It has been detailed that the “if you view kay” shtick, as it is called, was not developed by the writers of this song. Rather musicians have been utilizing it because that decades. That even days all the means back come a track the so late Memphis Slim (1915-1988) reduce in 1963 the is actually entitled “If You check out Kay”.

Concerning the aforementioned controversy that surrounding this song, what it eventually led to was Britney and also co. Coming out v an edited, radio-friendly version of “If U seek Amy”, i beg your pardon is rather entitled “If U view Amy”.

And if we’re ~ above the subject of this track offending people, co-writer Savan Kotecha, despite farming up in Texas, originates from a traditional Indian elevator family-wise. And when his parents heard “If U seek Amy”, they to be upset that that participated in together a thing.


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Chart power of “If U seek Amy”

“If U seek Amy” was just a center success as far as Britney Spears’ singles go. What that means is the yes, it was a worldwide hit, charting in nations as diverse as Israel and also Russia and in end 20 countries overall.

But it didn’t sell choose a gazillion copies, having moved contempt under 1,300,000 devices stateside.

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But ultimately third singles prefer these are usually exit to buttress the sale of the album in general. And “Circus” itself walk sell favor a gazillion duplicates – or an ext specifically 4,000,000 that them as of 2012.

Also it placed Britney earlier on height of the Billboard 200 after she previous album, “Blackout” (2008, i m sorry peaked at number 2) failed to carry out so.