A favorite amongst bartenders, brewers, and also beer lovers in general, müller High Life was launched as Miller imminent Company’s flagship beer in 1903. That is crisp, easy-drinking smell is the epitome of the American lager category. True come its initial recipe, that brewed v a proprietary mix of malted barley, hops indigenous the Pacific Northwest, and Miller yeast.
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In the early 1900s, many Americans took pleasure in their beer in a saloon or taken house in bucket. Together a market occurred for “bottle beer,” miller Brewers make a crisp, refreshing, effervescent flagship beer. Within three years, the brand-new beer earn the nickname “The Champagne of party Beer.”
She sits on a crescent moon amidst a star-filled sky, a clean glass in her left hand. Although over there is no record of just how the famed “Girl In The Moon” to be created, it is recognized she was very first trademarked by miller in 1907. She has due to the fact that become among the most mysterious and beloved brand icons in America.
By WWII, bottled beer to be commonplace. Together Americans search a lighter, more refreshing beverage, the very same lager an initial brewed as a deluxe champagne-like beer was now easily accessible to anyone from financiers to factory workers — continuous with founder Frederick Miller’s id that the ideal things in life must be available to all.
As brewers learned about the susceptibility of hop oils to light, Miller took the extra action of occurring special light-stable Galena hops just for High Life, ensuring the beer would certainly taste together refreshing together it looks with the clear glass of the bottle.
Maybe much more than any other beer, High Life has actually been associated with the idea the a reward for a hard day’s work. As the classic High Life solder says, “if you’ve acquired the time, we’ve got the beer.” This perspective of respect in between brewer and also customer is something that Miller High Life has constantly stood for.
Miller High Life now is as it has constantly been. It’s brewed with the same basic recipe. Bottled in the same clear glass. Widely easily accessible to all who seek it. The Champagne that Beers.
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