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For part reason, the equipments of 4 Loko have been downplaying the amount of alcohol in their big, candy-colored cans. And so today, as part of a negotiation with the Federal trade Commission, the devices of four Loko i agreeed to new labeling that will more accurately let buyers recognize just exactly how drunk they can acquire on a solitary can.

You are watching: How many beers are in a four loko

The FTC alleges that four Loko has, through its packaging and marketing implied the one 23.5 oz have the right to of the drink only contains as much alcohol as 1-2 cans of beer.

But, to write the FTC:

In fact… one can of 4 Loko contains as much alcohol as 4 to five 12-ounce can be ~ of consistent beer and is not safe to drink top top a single occasion. Consuming a solitary can of four Loko on a solitary occasion constitutes “binge drinking,” i m sorry is characterized by health and wellness officials as males drinking 5 (and females drinking four) or more standard alcoholic drinks in around two hours.

Jaisen Freeman, co-founder, Phusion Projects, LLC, defends his product come Consumerist in the adhering to statement:

Four Loko’s labeling and marketing has never declared that the cans were the tantamount of 1-2 beers. Ours labeling has actually always clearly conveyed exactly what’s in the can in bold, funding letters – 23.5 ounces and 12 percent ABV.

“Deception around alcohol content is dangerous come consumers, and also it’s a serious issue for the FTC,” said David Vladeck, director of the agency’s office of customer Protection. “Four Loko contains as lot alcohol as 4 or 5 beers, however it is marketed as a single-serving beverage.”

The settlement needs the devices of 4 Loko to include disclosures stating just how much alcohol — contrasted to the quantity of alcohol discovered in constant beer — is in the drink.

For example, the disclosure for a 23.5 ounce can of 4 Loko v 12% alcohol by volume would state: “This can has actually as lot alcohol as 4.5 consistent (12 oz. 5% alc/vol) beers.”

Within six months after this settlement takes effect, the makers of four Loko are additionally required to use just resealable containers because that flavored malt beverages the have an ext alcohol than the identical of two and a half regular beers.

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It was virtually one year ago that 4 Loko removed caffeine from its cooking recipes in bespeak to stay on keep shelves, after ~ lawmakers and also the FDA increased concerns around the tendency for people to drink too lot alcohol when mixed with caffeine.